About us
The Home of Fandoms
SEG3 is where the people building the world’s biggest fandoms come together — to learn from each other, forge new partnerships, and build the experiences fans love most.
Who we are
A Home for the People Who Build Fandoms
Through flagship conferences in London, LA and Tokyo, The SEG3 Report, The Speakeasy and original research, SEG3 helps the world's leading brands, rights holders and technology companies from sports, entertainment, gaming and culture to learn from one another, build partnerships, and unlock new growth opportunities.
The Communities We Serve
- 01Sports
- 02Entertainment
- 03Gaming
- 04Music
- 05Lifestyle
- 06Technology
- 07Advertising
- 08Media
SEG3 at a glance
Built by the community, edition by edition
- 2023Founded
- 7Editions in London & LA
- 2,500+Attendees
- Over 400Speakers
SEG3 was founded in 2023 to help the world's biggest brands deliver next-generation products and experiences for their fans.
Since then it has run 7 conferences across London and Los Angeles, bringing together 2,500+ attendees and over 400 speakers.
The SEG3 Report, published every Tuesday, is read by thousands of executives at brands like FIFA, Netflix, the Premier League, NBCUniversal, SEGA, Sony Interactive Entertainment, Mastercard and many more.
What we do
Four ways into the community
SEG3 Events
Flagship conferences in London, LA and Tokyo - built for dealmaking, designed for senior decision-makers.
Next: SEG3 LAThe SEG3 Report
Where industry insiders go to stay plugged into the future of fandom.
Read & subscribeThe Speakeasy
Behind-the-scenes at your favourite sports, entertainment and gaming brands.
Latest episodesPartner With Us
Put your brand in front of senior decision-makers across fandom-led industries.
Explore partnershipOur community