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SEG3 is the leading global platform connecting brands and IP owners across sports, entertainment, gaming, music and lifestyle. Through flagship events in London, LA and Tokyo, The SEG3 Report newsletter, The Speakeasy podcast and original research, SEG3 helps companies learn from one another, build partnerships and deliver next-generation fan experiences.
SEG3 LA is our annual Los Angeles conference, bringing together brands, IP owners and platforms across sports, entertainment, gaming, music and lifestyle. SEG3 LA 2026 takes place on 8 and 9 December in Beverly Hills, the same week as The Game Awards. Tickets are on sale now.
SEG3 London takes place each June in London, in the run-up to Cannes Lions. SEG3 London 2026 was held on 18 and 19 June at Here East, Queen Elizabeth Olympic Park. Pre-registration for SEG3 London 2027 is open now.
Our first SEG3 Tokyo conference takes place in Tokyo in September 2027, during Tokyo Game Show week, connecting the entertainment industries of Asia and the West. Pre-registration is now open on the SEG3 Tokyo page.
Senior decision-makers from IP owners, rights holders, brands and platforms like FIFA, Netflix, Epic Games, Universal, the Premier League, Roblox and many more attend our shows.
We programme content with one goal: helping our community learn. Our editorial slots go primarily to brands, IP owners, platforms and talent sharing first-hand stories. If that's you, or someone you'd like to put forward, apply through our speaker application pages and the team will review every submission and get back to you if it's a fit.
Our audience responds most to brands, IP owners and platforms sharing first-hand stories, so we'd love to hear from your clients about the work you've done together. To reach the SEG3 audience directly, explore partnership opportunities at https://seg3.com/partners.
Tell us what you're trying to achieve via the Partners page or sponsor@seg3.com, and we'll build a bespoke partnership proposal aligned to your objectives across our events, newsletter, podcast and research ecosystem.
Partners can host experiences such as roundtables, breakfasts and dedicated sessions. These are clearly labelled on the agenda as hosted by the partner and are separate from the editorial programme.
The SEG3 Report lands in inboxes every Tuesday. Subscribe on the Newsletter page. The Speakeasy podcast releases new episodes every Thursday on YouTube. Find the latest on the Podcast page.
SEG3 is the home of fandoms - a conference series and media brand connecting brands and IP owners across sports, entertainment, gaming, music and lifestyle. Through flagship events in London, LA and Tokyo, The SEG3 Report newsletter, The Speakeasy podcast and original research, SEG3 helps companies learn from one another, build partnerships and deliver next-generation fan experiences.
SEG3 LA 2026 takes place on 8-9 December 2026 at United Talent Agency in Beverly Hills, Los Angeles. Two days of main-stage sessions, workshops and structured networking for senior decision-makers. Tickets are available via Luma.
SEG3 London 2026 took place in June 2026 at Queen Elizabeth Olympic Park. Pre-registration for SEG3 London 2027 is open now on the SEG3 London page.
SEG3 Tokyo is a private dinner taking place on 17 September 2026 around Tokyo Game Show, connecting the entertainment industries of Asia and the West to explore ideas, share strategy, and get deals done. You can request to join via the SEG3 Tokyo page.
Senior decision-makers building the world's biggest fandoms: IP owners, rights holders, brands, platforms, technologists and marketers from across sports, entertainment, gaming, music, technology and lifestyle - companies like FIFA, Netflix, Epic Games, Universal, the Premier League and Roblox.
We programme content with one goal: helping our community learn. If you have a case study, experience or perspective that can do that, apply through the speaker application on the SEG3 LA page.
Tell us what you're trying to achieve via the Partners page or sponsor@seg3.com, and we'll build a bespoke partnership proposal aligned to your objectives across our events, newsletter, podcast and research ecosystem.
The SEG3 Report lands in inboxes every Tuesday - subscribe on the Newsletter page. The Speakeasy podcast releases new episodes every Thursday on YouTube - find the latest on the Podcast page.
