SEG3 flagship · London
SEG3 London 2026
Two days where leaders from sports, entertainment, gaming, music, technology and lifestyle meet to explore fandom, IP and emerging media.
Next year
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The recap
SEG3 London 2026, in 90 seconds
What happened
Inside the Event
SEG3 London 2026 brought the executives building the future of fandom to East London's innovation campus - global IP owners, rights holders, brands and platforms from sports, entertainment, gaming & lifestyle, all in one room.
Alumni
Names that have taken the London stage
The line-up
Who Took the Stage in 2026
Lucy Mills
Founder & Chief Catalyst | READY
Chris Feo
SVP - Sales & Partnerships | Unity
Helene Juguet
Managing Director - Film & TV | Ubisoft
Shelley Macintyre
CEO - Brands & Licensing | BBC Studios
Gray Bright
Chief Creative Officer & Founder, Sixth Wall | Hasbro
Sanjay Shivaram
Brand Licensing & Retail Director | Formula E
Tom Bennett
Head of Content Strategy and Growth | Tottenham Hotspur FC
Sander Migliavacca
Co-Founder | Atopos
Yenan Wang
Founder & Lead Strategy Partner | Next Wave
Arthur Guisasola
Head of Sports Partnerships, UK | Substack
Phil McKenzie
Co-Founder & COO | Goldfinch
Charles Kerr
Gaming, Sports & Creators Lead | YouTube
Amber Taylor
Fandom & Entertainment Chief | Beam Lighthouse
Amar Singh
SVP - Content & Creative | MKTG
Tiago Correia
Advisor | Acclaim
Brett Marks
Culture Partnerships Director | Epic Games
Lyndsay Yerbic
SVP - Technology & AI, EMEA | United Talent Agency
Calvin Innes
Fandom & Pop Culture Creative Strategist & Consultant | Innes Consulting
Glenn Cooper
SVP - Digital Strategy & Audience Development | Universal Music Group
Emma Hardie
Executive Commercial & Brand Director | Aardman
Dani Rayner
Global Marketing Strategist, Guest Lecturer - Marketing
Tom von Simson
Senior Account Manager | GEEIQ
Rafael García-Roldán
Senior Strategist - Gaming | Hugo Boss
Mathias Gredal Nørvig
Chief Executive Officer | SYBO
Ian Whittaker
Founder and Managing Partner | Liberty Sky Advisors
Harry Bienenstock
VP - Growth | Voldex
Brent Koning
Global Head of Gaming | Dentsu
Bhavesh Vaghela
Chief Product, Technology & AI Officer | London Marathon
Sara Apaza
Digital Brand Experience Expert for Gaming & Youth | Essence
Yoshi Nakano
General Manager, IP Growth & Solution, Entertainment Business Center | Dentsu
Kerry Elsdon
SVP - Global Head of Digital Marketing & MarTech | Mastercard
Paras Chugh
Media & Entertainment Lead | HFS Research
Naveen Mehta
SVP | Sutherland
Danny Menken
Co-Founder & General Partner | Athvance
Simone Gambardella
Senior Business Development Manager | Dentsu Creative
Bart Fussel
Vice President of Product Management - R&D | TelevisaUnivision
Emily Herbert
Sports Broadcaster & Commentator | BBC Sport
Jo Redfern
SVP, Digital | Coolabi
The agenda
How the two days ran
From the room
What attendees say
Earlier editions
SEG3 London, previously
The venue
Where it happened
Plexal, Here East
Queen Elizabeth Olympic Park, East London - the innovation campus at the heart of the 2012 Olympic site.